Undeniably, the process of picking up any suitable platform that best implements all the features of online shopping sites is a hectic one. With a wide spectrum of choices for eCart platforms, paid or free, hosted or downloadable, generic or customised, choosing the best one becomes even more difficult. It’s needless to mention that it takes a good deal of research for business owners who are novices in eCommerce but are willing to mark their online presence in a remarkable way. The main way is to decide from where to start and what are the things about a platform to take into account. Thus, without further ado, let’s pinpoint the basic checklist of the facts to consider to select the best or befitting platform.
Whether it is a small-sized online store for a new business or a large extravagant store resembling a successful brick-mortar business, owners need to know what exactly they have to pay for. While the popular and flexible platforms charge separately for their plan, hosting, features, back-end support, security, help, and maintenance; one must agree to pay according to the functions they avail.
Support for Integrations
The second most important consideration for eCommerce beginners while choosing a platform is its integrations and different plugins that can beautify the store and make it multifaceted. While the key purpose and nature of the store determine the integrations and type of plugins it requires, owners need to compare between differing platforms to know the one that their site needs.
Scalability and functionality
Can the online site created handle the targeted volume of customers of a business every day? Thus, capacity is one the critical functionality of any eCommerce store that owners must consider. While some of the best-built and assured platforms like Magento, Shopify, ZenCart provides for scalability, it is not always enough. Will the site allow customers search according to their location? Get notified on ran out stocks or get cart reminders on unfinished purchases? All this depends on functionality. Hence, owners need to choose the platform that allows customising their customer experience to the most.
SEO friendly structure and functions
eCommerce businesses are at one point useless without an effective SEO strategy. To make it rank higher on the search engines so that customers readily find it out when they look for alike products on the web, one needs to create a site with an SEO friendly platform. Such platform is a prerequisite because it makes easy to create and add content with optimised keywords, provide relevant SEO friendly URLs, titles, image ALt tags, navigation links, headings etc, all that help a site scale up in the general search results.
eCommerce players also need to contemplate the precise process of payments for their customers. While some platforms do not support third-party payment vendors like PayPal, it can be a major cause of inconvenience for customers and can even frustrate them to abandon the cart. Thus, it crucial for every new online business to consider the forms of payments that it will be providing in the site to avoid such risks and choose a platform with payment gateways accordingly.
Lastly, looking at the ever-increasing use of mobiles for major activities and a prominent shift in the web use pattern from desktop systems to mobile devices, isn’t it crucial to consider a platform that creates an online site with both desktop and mobile versions? Thus, it is vital for every business to pick a platform that allows customers to access a store from their mobiles too.
Here ends the checklist of the paramount things to consider before embarking on the process of online store by choosing a fitting platform. While starting an upright and all-inclusive eCommerce store can be little challenging, figuring out every aspect beforehand and planning them properly can help businesses become triumphant in their journey!
Source by Rob Stephen