Cleartrip: Cleartrip enters into a partnership with PAYBACK India to offer special loyalty program

KOLKATA: Cleartrip, the leading travel tech organisation in India and the middle-east, has entered into partnership with Payback India. Redefining the archaic loyalty experience for travellers who otherwise face limitations with stand-alone loyalty memberships, Cleartrip is taking its rewards offerings to the next level by empowering customers with choice and exclusive benefits via multi-brand loyalty platform, Payback.
This partnership will enable the more than 100 million Payback customers to earn points on Cleartrip and in addition, redeem their existing Payback points on every booking made with Cleartrip. On the other hand, the partnership will give Cleartrip access to Payback’s 100 million plus member base for flight bookings. Both the companies have a customer-first approach and this strategic tie-up strengthens it even further, said a press statement issued by the two companies.

Speaking on the partnership, Cleartrip head of marketing Ashish Dhruva said, “We’ve always had a strategic approach to loyalty.”

Cleartrip plans to leverage this partnership to incentivize app users by offering them added benefits. With this partnership, Cleartrip app users will receive 3X rewards as compared to website users. For instance, if a user transacting on the website earns 1 PAYBACK point on every Rs 100 spent, an app user will be rewarded 3 PAYBACK points. Cleartrip’s loyal customer base will also get access to promotional offers over and above PAYBACK points, the release said.

Commenting on the association, Payback India Chief Operating Officer Rijish Raghavan said: “With Cleartrip, a leading online travel player on board, Payback has deepened its footprint in the travel industry. Travel has been an important category for Payback members and a focused business vertical for us. This partnership will help further our objective of providing members another major avenue to accelerate accumulation of Payback Points and give a seamless rewarding travel experience.”

Cleartrip will also leverage the customer insights collated by Payback to facilitate upselling, cross-selling, new customer acquisition and customer retention. In phase two – the earn and redeem program of Payback will also open up for the hotels booking category. The hotels booking program is expected to be launched in December this year.

The two companies have been focusing on the travel and tourism sector for some time now and been looking for key partners to build an entire ecosystem. With the holiday season approaching, PAYBACK members can enjoy great deals by earning and redeeming points.

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