The words that make up your web pages need to be accurate, informative, and relevant to your industry, product line, or service. The “relevant” part is sometimes overlooked in the process of just trying to sound good.
Relevant content has become a topic of heavy discussion in the last few years. The explosion of new internet based businesses bursting onto the scene between 2001 and 2005 created a void where quality relevant content was difficult to find. Amateurs and entrepreneurs were just winging it and putting anything in their websites just to get them online. Internet marketing companies and SEO professionals were buying or producing sub-par articles and content for link farms which were cheapening the overall web experience.
In the middle of the decade when things started to level off and the expansion of the net slowed down a bit a movement began towards finding better quality content. The equations, formulas, and algorithms used to measure a site’s credibility and determine its page rank began to change. More attention was paid to editorial guidelines and relevance of content and less weight was given to sheer numbers of backlinks.
A few more years went by, the technology changed and the average consumer began to be more educated and selective. The novelty of “surfing the web” wore off and users started to demand better and more informative content. Article directories raised their standards and search engines began to look at quality score as more of a determining factor for page rank. From early 2007 to the end of 2008 the rules of internet marketing changed completely and the web went back to being what it was intended to be: a reliable source of information on any topic you could think of.
There are still many websites today that have inaccurate or irrelevant information but you won’t see any of them climbing to the top of Page One. Relevant content is considered the single most important element now and websites, directories or wikis that don’t contain relevant content fall very quickly to those search pages that you never bother to look at. Those with false or deceptive information may not be displayed on a search at all.
In the 1990’s when the internet was coming into its own those who used it were interested in sharing information and communicating with potential clients and customers around the world. The exchange was open and the internet was seen as a tool for building lasting relationships based on mutual cooperation. Greed threw it off track for a few years. The net is definitely a place where most business will eventually be done but we won’t be able to do it properly without relevant content. It’s still a work in progress but we’re definitely going in the right direction.
Source by Vlad Blits