Do you often experience dry spells after working through intense periods when you seem to have clients coming out of your ears? Have you ever considered that the main reason for this ebb in the flow of work is because, when you are so busy, you are unable to continue with your promotion and online marketing efforts? If this describes your situation, there will come a time when you aren’t seeing many new clients and, therefore, aren’t seeing much cash flow. You can use these tips, however, to find clients even when you are busy.
Designate a ‘Marketing Time
Even when you have too many projects to keep track of, there should always be a designated time set aside for promoting your business. You can achieve this by setting out some deadlines and using some time saving tools, such as automatic social media publishing. You need to make sure that you have carefully planned your time so that you can make every minute count during those periods when you are so busy that you don’t have era to take a break.
It is also important that you prioritize your online marketing efforts, no matter whether they involve social media or even upselling. You should also avoid ignoring avenues that you may consider to be a little old fashioned or not worth your time, as you may be surprised at what works for you. It is important that you understand that it takes era to experiment with a variety of different avenues and to prioritize what actually works and what doesn’t.
Face to Face Contact
Did you know that this is actually the easiest way to promote your business without spending too much money? All you need to do is carry a few business cards at all era; this way, you can be prepared to hand it over at a moment’s notice (make sure that your own website is included on the card). Whilst this isn’t exactly an online marketing strategy, it is one of the those old fashioned avenues that should not be ignored in favour of strategies that may not exactly work.
Create Short-Term Plans
When it comes to promoting your business, you need to know exactly what you are trying to tell potential clients. If you are still unsure of what you’re trying to communicate, you should stick to short-term plans that allow you to change the message every few weeks or months. Instead of attempting a year long strategy, for example, you can plan one that lasts for a few months before it is changed. You should also work with themes for each of your messages.
By following each of the points that we have outlined above, you can rest assured that you are able to promote your business at all times of the year, ensuring that you can have a consistent flow of clients. If you work in an industry that experiences distinct lulls, you will likely find the above online marketing tips highly useful in your search for clients at those times of the year when you could do with some extra cash flow. Just make sure that you consistently follow these tips at all times of the year.
Source by John K. Taylor